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1、沒文案就是最好的文案
without words
2、要混更要配
mixing and matching
3、放一起，比一比
comparative juxtaposition
4、從量變到質(zhì)變
repetition and accumulation
5、夸張必到極點
exaggeration
6、顛倒順序試試看
turn it right around
7、無，即是大有
omission and suggestion
8、似是而非，眼見非實
paradoxes and optical illussions
9、激將法和震懾法
provocation and shock tactics
10、開時間的玩笑
playing with time
11、換個角度看問題
a change of perspective
12、冷嘲熱諷不過分
spoofs and parodies
13、標(biāo)志符號要用好
symbols and signs
14、放馬過來玩一玩
come and play
15、看看誰的故事講得好
telling stories
16、不瘋魔，不成活
absurd,surreal,bizarre
17、專做字面文章
take it literally
18、創(chuàng)造產(chǎn)品百變神話
change the product
19、為它找個替身
alternative uses
20、語帶雙關(guān)話中話
double meanings
21、玩弄文字游戲
play with words
22、文字做先鋒
in the beginning was the word
23、解構(gòu)是創(chuàng)意門匙
reframing:a key to creative thinking
24、找相似，打比喻
metaphor and analogy
25、打破你的條條框框
break out of the frame
26、使用非常規(guī)媒體
alternative media
27、編個好玩的笑話
structuring jokes
28、建構(gòu)是為了解構(gòu)
a practical guide to joke-making:constructing and disrupting frames of reference
29、語不驚人死不休
developing punchlines
30、妙語新編戲說
adapting and using existing punchlines
31、黑色幽默要夠黑
make the most of black humour
32、隨意幽默戲劇性
unintentional humour and situation comedy
33、來點帶葷又何妨
blue humour